Just Paper
Project Type: Branding | Visual Identity | Logo Design
Programs Used: Photoshop | Illustrator
Just Paper stands as a distinguished origami washi paper brand rooted in California. Dedicated to crafting exceptional origami paper, this brand places a strong emphasis on utilizing high-quality materials sourced from recycled sources. While upholding the traditional art of Japanese paper-making, Just Paper distinguishes itself by incorporating recycled materials, staying true to its ethos of keeping it "just paper." This unique approach merges the heritage of handcrafted paper with a sustainable commitment, setting Just Paper apart in the realm of origami materials.
The concept phase for Just Paper's logo began with initial sketches on paper. Initially considering a corporate design with a Japanese influence, the decision was made to shift towards an organic, hand-written approach.
From concept to final design
The logotype design features a hand-written typeface, sketched and meticulously vectorized for an organic charm. Its playful off-center alignment infuses the logo with character. The Master logo, without an icon, is used across digital and physical platforms. Meanwhile, the secondary logo, with unique icons, is reserved for packaging, enhancing brand versatility and cohesion..
Final Logo Design
Icons
The crafted icons add distinction to packaging and business cards. Inspired by five recognizable origami folds, they offer uniqueness and easy recognition for customers.
