I was responsible for generating social media content suitable for the company's marketing efforts. This involved crafting posts in line with the company's style guide and aesthetics. Specifically, the company sought social media designs that aligned with their Creative Pillars: Lifestyle, Lifestyle + Graphics, Food Porns/Beauty Shots, and Food + Graphics. The predominant Creative Pillars utilized by the marketing team were those related to Lifestyle + Graphics and Food + Graphics.

Who is Food Haven?

Food Haven is s a platform that makes food more affordable and restaurants more profitable. Businesses list fully prepared meals made up of their surplus inventory at discounts of at least 40% off. Businesses, including restaurants, hotels & resorts, bakeries, cafes, and delicatessens, supply all orders. The platform operates on an easy-to-use desktop application for businesses to manage their listings and as a mobile application for consumers to access and order meals.