The INDUSTRIAL DESIGN TRIBE (IDTribe) is a leading industrial design firm nestled in the vibrant city of San Diego. Renowned for their innovative approach and meticulous attention to detail, the Tribe specialize in tackling a diverse range of industrial design projects across multiple sectors.

IDTribe, thrive on creativity and collaboration, working closely with our clients to transform their concepts into tangible, market-ready products. Whether it's consumer electronics, automotive components, medical devices, or household appliances, their Tribe of talented designers and creatives is equipped to handle any challenge.

The Problem

Upon reviewing the Tribe's website, it became apparent that the readability could be enhanced to provide a more engaging and informative experience for visitors.

Solution

I improved the website's readability by adjusting layout and refining the copy, while retaining existing images and iconography. Changes included clarifying service descriptions and outlining the client process for better understanding. Additionally, I incorporated an industrial design blue color scheme into the logo and various sections for a more professional and cohesive branding.