CHONK BOI
Project Type: Personal Project | Branding | Skateboard Graphic Series | Apparel Design | Streetwear
Programs Used: Photoshop | Illustrator
CHONK BOI represents a vibrant skateboard graphic and apparel series, centering around the captivating "kawaii" graphical style inherent in skateboard and apparel graphics. The series introduces three distinctive main characters that serve as the mascots embodying the essence and identity of the CHONK BOI brand.
Black & White Logo
Icon
Logo Approach
I wanted the logo to have a fun and playful vibe, so I chose a bold, eye-catching typeface to make it feel inviting and impossible to miss. For the 'o' in 'Chonk Boi,' I added a unique touch by incorporating a dog’s paw print. The name came from a fun nickname my friends and I used to call chubby dogs—'Chonky Boys.' It stuck, and from there, I began developing the logo and eventually the clothing brand.
Meet The CHONK BOIs
Meet Omu, the delightful ball of fluff in the CHONK BOI gang. Omu finds joy in a thorough brushing session and indulges in a sizable plate of Onigiri. Positioned as the middle child, Omu frequently takes the spotlight within the CHONK BOI ensemble.
introduce Uo, the endearing and easygoing sweetheart of the group, holding the esteemed title of the oldest member. Spotting Uo in his usual state involves finding him either in a peaceful slumber or strolling leisurely with his cherished fish plush.
Introduce Udo, the youngest and most spirited member of the gang. Udo brings a playful and mischievous energy, earning the title of the troublemaker within the group. Always in motion, Udo's messy and exuberant antics make it a challenge for anyone to keep up.
