Chiba Sushi

Project Type: Rebranding | Logo redesign | Visual Identity

Programs Used: Photoshop | Illustrator

Role: Designer

Chiba Sushi is a cozy Japanese restaurant here in San Diego that holds a special place in my heart. I've been visiting since I was a child, and it’s always been one of my favorite spots, filled with warm memories of family dinners and delicious meals. Over the years, I’ve come to admire not just their food but the ambiance and character of the place. As I’ve grown older and pursued my interest in design, I’ve often thought about how I could reimagine their branding to reflect the charm and authenticity of their restaurant. So, I decided to take on the challenge just for fun, combining my passion for design with my love for this local gem.

Primary Logo

Secondary Logo

Icon

The Process

When it comes to the process of logo design. I sketched out a few options using different pen strokes and playing with different styles before moving forward with a design I thought worked. I also researched what the word “Chiba” means, the word is split in two, “Chi” means “Thousand” and “Ba” is “Leaf”.

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